One of the foremost preoccupations of modern India, waste management is an issue that continuously perturbs the contemporary generation. But what actually is ‘waste management’? The term ‘waste management’ refers to the active strategy to accumulate different forms of waste products with the view to process, reduce and recycle it--- an undertaking that also involves its effective storage, monitoring and disposal. The primary objective is to reduce the threat generated to the health, environment and aesthetics of mankind, owing to the alarming increase in the quantity of non-biodegradable waste materials--- an inevitable byproduct of the civilized machine-oriented human society. But as we know, technology has its advantages and disadvantages amongst which, unfortunately, the latter strikes us more. Some of the quite common instances of the adverse impacts can be located in the almost everydaydemise of cows due to choking caused by plastic or the horrifying death records of whales due to consumption of factory wastes.The increasing health hazards caused to humans due to unhygienic surroundings is not unknown. Also the simultaneous soil pollution due to improper dumping of chemical waste eventually leading to large barren pastures and the alarming ratio of the diminishing forest cover often leading to disastrous catastrophes like landslides and floods clearly act as the forerunner of the ultimate sweeping away of the entire human race, in course of time and none but we ourselves shall be responsible for our doom. Thus, it is high time that we should realize oursocial responsibility to curb the very source i.e. scraps and other waste products through its proper management

The following pie-chart depicts the percentage of waste generated by our state:


Management of wastes through landfills, incineration and many other such processes is well known. But our attempt is to resort to the process of recycling. But why? Dumping of rubbish and garbage in landfill sites is one of the oldest treatments which people consider safe, easy and organized. But a careful scrutiny shall divulge the fact that it is not a sustainable planning approach since landfills are the largest source of harmful gases, chiefly methane which is highly inflammable. According to EPA, all landfill liners run the risk of eventual leakage that will lead to seeping of lead and their toxic leachate or garbage juice to contaminate soil and groundwater supplies. Unmanaged ones even lead to increase in vectors, such as rats and flies, causing infectious diseases. The problem is further accentuated by the saturation of existing landfill sites like Dhapa in Kolkata. Incineration or burning of waste may seem to be another feasible option but it gives rise to fly ash which contains components that are more hazardous. Other emissions include heavy metals, dioxins and furans which may be present in waste gases, water or ash. The combustion of plastics also release toxic pollutants. As such, recycling is a wonderful and safe alternative since, first of all, it prevents pollution. Using recycled materials instead of new ones also helps in avoiding environmental damage and saving resources. For instance, producing recycled paper creates 74% less air pollution and 35% less water pollution than producing paper from virgin fibers. Also, it helps us save innumerable trees. Again, using recycled cans instead of extracting ore to make aluminum cans produces 95% less air and water pollution. Also we can avoid damage caused due to drilling. Recycling is also effective in reducing green-house gas emissions. Some instances of recycling are as follows:

  • Recycling can lead to fresh production of the same materials, e.g. glass bottles can be renewed into identical products. Some types of paper can be recycled up to seven times.
  • Recycling also involves extraction and storage of valuable elements from otherwise dumped products such as the removal and reuse of lead from car batteries and mercury from thermometers.
  • Many materials can be recycled to form different products. The most common example is that of plastic bottles that can be recycled into carpet, clothing, auto parts, and new bottles.
  • The bigger project of extracting fuel from plastic is a well-known worldwide phenomenon at present.
  • Steel cans can be used to form other steel products like car parts and construction materials.
  • Some prominent recycled materials include desktop lamp created from old and discarded circuit boards, bags formed out of re-engineered rubber tires, laptop sleeves made from old tees, retro-style clock piece designed out of old skateboard wheels etc.

The diagram depicts the ratio of workers employed by recycling industry

We look forward to put up an active role and help interested parties by acting as the appropriate reliable medium to collect waste products from you and transfer them to proper faculties for effective treatment and recycling. Amidst the busy humdrum of present life, our attempt is to make selling raddi and kabaad convenientby simply using a click on mobile. Moreover, we shall be using electronic meter toensure that people get proper value in exchange of their scrap.Also it enables many to get jobs in recycle processing and recycling-based manufacturing.

Nearly 90% of what we throw away could potentially be recovered through reuse,recycling or composting. As such, we aim to deconstruct the very notion of ‘waste’ products to convert them into something productive and potential so that ‘waste’ is not really a ‘waste’.

Thus, our campaign, with the hope of your active assistance, participation and co-operation, brings forward an opportunity to enact rather than theoretically advocate cleanliness. As such, we and you can come together to make the earth a better living place and to contribute our bit of share to uphold and thereby, to promote, support and boost the national scheme of “Swachh Bharat Abhiyan” inaugurated by the Mr. Narendra Modi since 2nd October 2014.